We get bombarded with television advertisements from both sides of this argument: some profess that it is best to go direct for insurance, while others compete in a massive way against a myriad other car insurance companies. But at the end of the day, which is really the best option?
Well now, from personal experience, I have always found that the comparison websites offer the very best deals. It is my opinion that the car insurance that prefer you to approach them directly, do so because they are not prepared to compete with other providers.
Their premiums are massively higher than what you would find on the comparison sites and they know they would never be able to compete and secure business in this way.
This makes the direct car insurance very duplicitous indeed. They are attempting to make you think that you are going to get a good deal through them directly, but once they have enticed you to their site, they really have no intention to offer you a premium that could be considered anything like a good deal.
You need to take a look at the type of companies that are refusing to compete on price comparison sites. You should tend to notice that it is only the largest companies that do this, you could say the ones with delusions of grandeur and those that feel they are a cut above price comparison sites.
You really should not be naïve where car insurance is concerned and do not be fooled by such duplicitous nonsense to secure business. If these companies cannot deign to go on the comparison sites, it is unlikely that you will find the best price through them.